Davos – Divisions emerge over effect of digital disruption

The following article appeared in the Financial Times, here

Davos – Divisions emerge over effect of digital disruption

Sitting alongside his counterparts from Yahoo, AT&T, BT Group and Cisco Systems, Marc Benioff, chief executive of Salesforce.com, launched the World Economic Forum this week with the bull case for the technology revolution.

“This panel is usually Nobel laureate [economists],” he told the opening session in Davos on Wednesday. “We took their spot this year because technology is really important and there’s never been a more exciting, more fun, more energetic time.”

The economists have struck back, however, pointing out that the many opportunities presented by digital disruption of companies and communities also carry with them complex political, economic and social risks.

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